After undergoing a rigorous review of your brand, its disease state and competitive environment, MAG applies historical market data and statistical methods to develop a customized forecasting model for your new and/or existing markets and products.
Identifying appropriate analogs to determine uptake curves, likely peak share penetration and period of lifecycle - MAG can determine how many prescriptions a given market and its products will generate at any point in time. A MAG forecast is an extremely powerful tool for identifying appropriate sales and marketing spend levels, planning for effective lifecycle management or for confident business development negotiations.
Contact MAG to discuss how our customized forecasting models can identify the impact of the following:
New Products
New Indications
Change in Marketing Strategy
Tactics
Line Extensions
Favorable/Unfavorable Press
Other External Market Factors
Whether you are initiating your annual planning activities or conducting interim market analysis, MAG can support you with any or all of the following:
Orchestrate and Facilitate High Impact Cross Functional Marketing Planning Sessions
Launch Planning
Strategy Development
SWOT Analysis
Projected Status Quo Performance
Review of Historical Strategies and Their Role in Successes/Failures
Decision Optimization/Economic Rationale Documentation
Tactical Planning and Spending Optimization
Tactical Targeting and Execution
Tactical Return on Investment Monitoring
Contact Us for a discussion about your brand planning needs.
MAG's intimate understanding of physician level data allows us to identify your market's most productive segments. MAG can further define optimized call plans and conduct research to identify appropriate messaging for each segment. The result of a MAG targeting and optimization project is a profit maximizing, "fits like a glove" direct sales and marketing effort. Contact MAG today for a discussion about how we can help you with one or all of the following:
Optimal Sales Force Sizing
Sales Target Identification & Segmentation
Interim Reevaluation of Call Activity
Return on Investment for Each Sales Activity Performed - e.g. Detailing, Sampling, Lunch-n-Learn...
Sales Force Compensation Planning
The key to understanding your market begins by listening to those who influence the value of your brand. Whether it be physicians, patients, pharmacists or managed care professionals - MAG can design the ideal discussion guide and/or survey instrument to unveil hidden issues that could undermine your opportunities for growth. MAG values and utilizes proven techniques when appropriate, but we do not confine our methods to standardized approaches. Your brand is as unique as you are, call MAG today to discuss how we can assist you with your customized market research needs.
Product Positioning
Attitude, Trial and Awareness Studies
Message Testing
Packaging, Materials Testing...
Ad Hoc Studies
MAG's strategy-to-execution know-how allows us to provide assistance for you at any point in your product's lifecycle or planning stage. No project is too small or too large for MAG to undertake. Please contact us today to discuss how we can help you in any of the following areas.
Business Case Development
Cross Functional Team Decision Sessions
Risk Assessment
Portfolio Optimization
ProForma Development
Benchmark Report Design
Project by Project Product Management
Vendor Management
Information Needs Design
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