Katherine M. Cooley
(Kate),
MBA,
is the founder and
President of Market Analytics Group. She is the former Marketing Science
and Research department head for Noven Pharmaceuticals. Kate is a top
tier MBA and Pacesetter recipient from The Ohio State University as well as
a former NASA engineer with rigorous knowledge of quantitative modeling
methods and their application in the development of actionable solutions for
current business issues. Kate founded the practice with the belief
that there was an opportunity to provide a superior, more customized
approach to pharmaceutical sales and marketing research by
employing a more rigorous marriage of market analytics and market research.
Fatma Aybegum Yavuz,
MBA,
is the
Vice President and co-founder of Market Analytics Group. Prior to joining
the company she worked as a Marketing Analyst for Noven Pharmaceuticals
where she was recognized for her outstanding contribution to the development
of forecasting methods for new and existing products. Aybegum
received her Bachelor of
Science in Chemistry in 1997 from Bogazici University and later taught at
Istanbul Bilgi University. Aybegum earned her master of business
administration (MBA) in Marketing and Management Science from the University
of Miami
where upon her graduation she received the Award of Academic Excellence from
the Dean. Her strong
analytical background and experience with industry applications has made
her a valuable member of the MAG team
and
earned her mention
as one of the leading
forecasting consultants/practitioners by Wharton School of Business,
International Institute of Forecasters and the Canadian Trade Commissioner
Service.
Eduardo Sabo, MSOR,
is a
Principal with Market Analytics Group. His experience includes 10 years of
sales and marketing consulting focusing in forecasting. Prior to
joining MAG, he worked as a manager and a leader of the forecasting practice
for ZS Associates. In his years as a consultant Eduardo has worked in
nearly every therapeutic category and with clients in US, Europe and Latin
America. Eduardo’s areas of expertise include: new product planning,
decision analysis research, sales strategy and market research. Eduardo
holds an MS in Engineering Economic Systems and Operations Research from
Stanford University.
Alejandro Altaras, MSE,
is a Consultant with Market Analytics Group. Prior to joining MAG, he worked
as an Associate Consultant for ZS Associates, addressing sizing, call
planning, forecasting and market research issues for large, mid-sized and
small pharmaceutical companies in the US and Latin America. Alejandro holds
a BS in Production Engineering from the Universidad Simon Bolivar in
Caracas, Venezuela as well as a MSE in Industrial Engineering from the
University of Michigan. Alejandro has practical experience in the analytical
execution of group practice affiliation informed sales force alignment
exercises.
Cuneyt Senkesen,
MS in MIS is a Senior Programmer with Market
Analytics Group. Cuneyt has over ten years of experience in full software
and interface development, analysis of users needs and requirements. Before
joining our team, Cuneyt worked for Garanti Bank in Istanbul - one of the
largest banks of Turkey - as a software developer. His specialties include
database development and programming, C#.NET, Java, PL/SQL Server Pages,
Visual Basic.NET, PL/SQL, Oracle 10g, Oracle 9i, MySQL, SQL Server, JBase,
Oracle Discoverer, TOAD. Cuneyt holds a BS in Civil Engineering degree from
Istanbul Technical Univesity and an MS in MIS from Florida International
University.
Dennis
Knueven,
MBA,
is a Senior Consultant
for MAG.
Dennis comes to MAG with a
broad base of business experience including management consulting and
mezzanine finance with Accenture, Textron, Inc, and Nu-Ven LLC. Dennis most
recently wrote the first ever comprehensive business plan for the Forestry
Service of the San Bernardino National Forest. He is a 2000 MBA from The
Ohio State University, a CPA, and an avid kayaker.
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