Katherine M. Cooley
(Kate),
MBA,
is the founder and
President of Market Analytics Group. She is the former Marketing Science
and Research department head for Noven Pharmaceuticals. Kate is a top tier
MBA and Pacesetter recipient from The Ohio State University as well as a
former NASA engineer with rigorous knowledge of quantitative modeling
methods and their application in the development of actionable solutions for
current business issues. Kate founded the practice with the belief that
there was a great opportunity to better exploit pharmaceutical brand
insights via a well integrated marriage of secondary analytics and primary
research. She is the guiding influence behind Market Analytics Group and
her leadership sets a determined path for insuring customized care and
unsurpassed client satisfaction.
Fatma Aybegum Yavuz,
MBA,
is the
Vice President and co-founder of Market Analytics Group. Prior to joining
the company she worked as a Marketing Analyst for Noven Pharmaceuticals
where she was recognized for her outstanding contribution to the development
of forecasting methods for new and existing products. Aybegum
received her Bachelor of
Science in Chemistry in 1997 from Bogazici University and later taught at
Istanbul Bilgi University. Aybegum earned her master of business
administration (MBA) in Marketing and Management Science from the University
of Miami
where upon her graduation she received the Award of Academic Excellence from
the Dean. Her strong
analytical background and experience with industry applications has made
her a valuable member of the MAG team
and
earned her mention
as one of the leading
forecasting consultants/practitioners by Wharton School of Business,
International Institute of Forecasters and the Canadian Trade Commissioner
Service.
Eduardo Sabo,
MSOR,
is a
Principal with Market Analytics Group. His experience includes 10 years of
sales and marketing consulting focusing in forecasting. Prior to
joining MAG, he worked as a manager and a leader of the forecasting practice
for ZS Associates. In his years as a consultant Eduardo has worked in
nearly every therapeutic category and with clients in US, Europe and Latin
America. Eduardo’s areas of expertise include: new product planning,
decision analysis research, sales strategy and market research. Eduardo
holds an MS in Engineering Economic Systems and Operations Research from
Stanford University.
J. Reese King,
MBA,
is an Analyst with MAG.
Reese brings practical sales and marketing analytics and product management
experience in the area of medical devices. Branding, strategy,
positioning, attitudes and forecasting have been a major part of his
endeavors. Reese earned his MBA from the University of Miami and his
BS in Agricultural Economics at Louisiana State University. His areas
of focus include in-depth studies of practical applications of linear
regression, pricing analysis, experimental statistics and demand
forecasting. His creative thinking, positive attitude and problem
solving abilities make Reese a strong addition to Market Analytics Group.
Dennis
Knueven,
MBA,
is a Senior Consultant
for MAG.
Dennis comes to MAG with a
broad base of business experience including management consulting and
mezzanine finance with Accenture, Textron, Inc, and Nu-Ven LLC. Dennis most
recently wrote the first ever comprehensive business plan for the Forestry
Service of the San Bernardino National Forest. He is a 2000 MBA from The
Ohio State University, a CPA, and an avid kayaker.
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